Khandiz Joni’s Guide to Clean Beauty

On the Clothes & The Rest podcast this week, multidisciplinary artist Khandiz Joni talks about her journey to clean beauty. Here, however, she explains the terms and brands we need to know about to get started with conscious beauty…

Absolution does skincare and cosmetics. In my opinion, they do some of the best lipsticks on the market. We’re very used to certain colours and textures, and Absolution have nailed lovely consistencies and bright, fashionable colours.

Kjaer Weis is a luxury brand that I also really like, both the packaging and products are incredible.

Avril is a French brand and it’s very affordable, so it’s a great entry level point. They do really lovely foundations. I also love Zao because their products are mid-priced, but they have something for everybody; it’s a full range of products.

“When it comes to skincare, for me, it’s about finding things that were made locally. If you’re trying to limit your impact on the environment, shipping stuff across the world just because it’s lovely doesn’t make sense.

“The terms ‘natural’ and ‘organic’ can sometimes get confused. ‘Natural’ is contentious because it means different things to different people, but for me, it means that the ingredients were sourced from nature; grown from the earth. ‘Organic’ is anything grown by organic farming practices. This means that water cannot be deemed ‘organic’, nor can minerals because they aren’t actually grown. They can however be ‘natural’.

“Something I talk about a lot is vegan beauty. Personally, I don’t subscribe to vegan beauty because it isn’t the most environmentally sound. It means avoiding ingredients like beeswax, lanolin and carmine. I definitely think that there are animal-derived ingredients that shouldn’t be in beauty products, but I don’t think a beauty product full of synthetic ingredients that have been extracted from crude oil is better than one containing sustainably sourced beeswax, for example.

“You often have to go to specialist shops to find clean beauty. Content Beauty and Wellbeing in London has a great selection of products, Wholefoods has some entry level products and there are lots of great online stores which stock fantastic products.”

For more from Khandiz, please follow her on Instagram or visit her website.

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